![]() The cart was awarded patent number 2,196,914 on Ap(Filing date: March 14, 1938), titled, "Folding Basket Carriage for Self-Service Stores". Another mechanic, Arthur Kosted, developed a method to mass-produce the carts by inventing an assembly line capable of forming and welding the wire. They built it with a metal frame and added wheels and wire baskets. With the assistance of a mechanic named Fred Young, Goldman constructed the first shopping cart, basing his design on that of a wooden folding chair. He introduced the device on June 4, 1937, in the Humpty Dumpty supermarket chain in Oklahoma City, of which he was the owner. ![]() See also: Shopping cart § Development of first shopping cart by Sylvan Goldman Concerned with alleviating the difficulty women had with the self-serve concept as they often had to handle both the shopping basket and children, he developed what was to become the shopping cart. In 1943, Sylvan merged the two brands into one company: Standard-Humpty Dumpty. ![]() They soon implemented the lessons they had learned in Tulsa and with their profits purchased the faltering Humpty-Dumpty grocery store chain in 1934. Despite reaping a generous and timely sum from the Safeway sale, Goldman and his brother lost much of their fortune in the crash and being banned from competing with Safeway in Tulsa due to a non-competition agreement, they moved to Oklahoma City where they purchased five grocery stores and formed a new company called Standard Grocery. ![]() In 1929, they sold the Sun chain to Skaggs-Safeway Stores several months before the Stock Market Crash of 1929. Within three years, they had fifty-five stores. Within one year, they were operating twenty-one Sun Grocery markets throughout the state. They opened their first store on April 3, 1920, at 1403 East Fifteenth Street in Tulsa, Oklahoma, with Sylvan serving as president and Alfred as vice president. Accepting the generous offer and armed with an understanding of a new store concept that they had seen in California, the "supermarket" – where all different types of food were available for sale in a single store and customers served themselves – they returned to Oklahoma and founded the state's first supermarket, the Sun Grocery Company. The uncles offered to put up all the money as well as to cede the brothers a 75% interest in the venture. Initially planning on opening their own wholesale food business in California, they instead returned to Oklahoma at the behest of their uncles who wanted to start their own retail food store chain. The brothers then moved to California, where they worked for grocery wholesalers. They were initially very successful due to the then oil boom in Texas, but their situation quickly deteriorated once the boom ended. Career Īfter the war, in 1919, Sylvan and his brother Alfred opened the Goldman Brothers Wholesale Fruits and Produce in Breckenridge, Texas. Goldman was not educated past the eighth grade. His brother served in the US Army but was discharged for health reasons. Goldman served in World War I as a food requisitionist in France. Sylvan learned the retail trade from his father and his mother's uncles. Sylvan was raised in the Jewish faith and was bar mitzvahed. ![]() His father worked at various dry goods stores owned by his wife's family, one of which was located in Indian territory where Sylvan was born. His mother had emigrated from France and his father from Latvia. Early life īorn Sylvan Nathan Goldman to a Jewish family, the son of Hortense (née Dreyfus) and Michael Goldman, in Ardmore, Oklahoma. His design had a pair of large wire baskets connected by tubular metal arms with four wheels. Sylvan Nathan Goldman (Novem– November 25, 1984) was an American businessman and inventor of the shopping cart. ![]()
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